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    virginbush in the Press - New York




New York: Safari Chic, August 26 - September 2, 2002

By Tara Mandy
Go ahead and laugh at the name, but VirginBush is one smart travel outfit. Launched this summer by an ex-advertising exec and an ex-magazine editor, the East Africa safari company eschews traditional safari-tour gimmicks like buffet meals, wildlife checklists, and minibus migrations and instead customizes unique trips throughout Kenya for young urbanites. Guests are interviewed before the trip to determine their preferences: from which animals they hope to see what what kind of sheets they like. VirginBush then plans the itinerary accordingly. Accommodations range from luxury tents with canopy beds and plush carpets to private ranches; activities can include anything from camel-trekking in nontouristy sections of northern Kenya to game watching on horseback to sipping martinis in a river. You name it, they'll arrange it with style: Chilled Cosmopolitans served on the open veldt? Sure. Frette linens in the wild? No problem. (Packages start from $600 [per person] a day; 888-432-8681.)


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